MANSCAPED MOMENTS

Role: Art Direction
Agency: Innocean Berlin
Client: Manscaped

↳ Manscaped wanted a bigger slice of the action in Germany and in the UK, so they assigned two of their leading products for the quest – The Lawn Mower 4.0 and The Beard Hedger. The question was: what could men in these countries possibly have in common? (Besides bad weather and questionable cuisine.)

Well, we turned to something they care as much for as their tiny spherical friends: football. In a couple of spots, we basically hijacked moments everyone knows in a match – like heated discussions and streakers – and made them ownable to Manscaped, simply because they involve body hair. So, from now on, whenever fans see those moments in future matches, there will be Manscaped. 

Former players, and football personalities Chris Kamara (for UK) and Aílton Gonçalves da Silva (for Germany), graced the films with their notoriety as well as some witty and well-timed comedic commentary.

Remember when football was all about player’s haircuts? Oh, how times have changed.

If you ever catch yourself thinking about your junk while watching football, thank Manscaped.

Credits

Manscaped
Chief Marketing Officer
Marcelo Kertész

VP, Integrated Creative
Henry Arlander

Executive Creative Director
Charlie Wolff

Executive Producer
Keith Cecere

Project Manager of Content and Production
Monica Lim

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Innocean Berlin
Chief Creative Officer
Gabriel Mattar

Chief Operating Officer
Jonathan Hill

Executive Creative Director
Ricardo Wolff

Senior Art Director
Saymon Medeiros
Ailton Henriques 

Senior Copywriter
Nicolás Montanaro

Client Service Director
Mark Preston

Junior Account Manager
Ismail Cobanoglu

Head of Production
Fabian Barz

Senior Creative Producer
Marcus Wetschewald

Credits

Cobblestone Berlin
Director
Fatal Farm

Director of Photography
Nenad Boroevich

Managing Director / Executive Producer
Juri Wiesner

Editor
Timo Fritsche

Post-Production Supervisor
Tanja Bruhn

Nuke Artist
Sven Bruhn

Nuke Artist
Simon Schellenburg

1st AD
Jane Kortoshev

2nd AD
Elena Radeva

Production Designer
Andrea Popova

Styling/ Wardrobe
Sirma Chausheva

Make-Up
Atanas Temnilov

Hair
Boryana Koseva

Casting
Mila Parusheva

Service Production Company
Match Point

Executive Producer
Milo Braynov

Production Manager
Maria Atanasova

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Blackkite | Color
Colourist
Rich Fearon

Producer
Jade Denne

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Sound Studio
Hello Robin

Sound Engineer
Michael Krüger