FORD MUSTANG

Role: Art Direction
Agency: BBDO Germany
Client: Ford

↳ Desktops are windows into people’s lives. The wallpapers we choose show the things we desire and dream of. That’s why we don’t want the favorite parts of the picture to be hidden by files and folders. We uncover this insight with a wallpaper many drivers dream of The Ford Mustang GT.

For the re-launch of this icon, we turned our idea into a print campaign that reminded people: Don’t Lose Sight of Your Dreams.

Awards

2020 Epica Awards | 1x Bronze - Print Craft
2020 ADStars | 2x Shortlist

Credits

CCO
Till Diestel

Creative Managing Director
Kristoffer Heilemann

Executive Creative Directors
Rod Henriques
Martin Soendergaard

Senior Art Director
Ailton Henriques 👋 

Assistant Art Director
Samuel Tettey

Copywriter
Henrik van Laak

Client Service Director
Simon Stitzl

Account Director
Vera Vanselow

Concept
Gustavo Neves
Rodrigo Stroisch

Photographers
Patrick Curtet
Uli Heckmann
Roy Ritchie