KIA ELECTRIC RANGE

Role: Art Direction
Agency: Innocean Berlin
Client: Kia

↳ This is the latest European campaign for the Kia Electric Range. The concept centers around the idea that most technologies keep you still, grounded in the same place. However, Kia's technology is different - designed to keep people moving and inspire exploration. To convey this idea, "Technology that moves you" was created. To bring this visual metaphor to life, we worked together with the director Dante Ariola, cinematographer Kasper Tuxen, and the musician Hozier.

Technology that moves you

↳ Technology is great and it makes our lives so much easier. It gets us closer to the ones we love, it lets us work from anywhere, it opens new worlds. But in many cases, by making our lives more comfortable, it also ends up holding us back, keeping us still, indoors, almost 'frozen in time'. With this campaign, we wanted to show the other side of tech, which is all about movement, about taking us places and living a more interesting life. That is the kind of technology that Kia offers by default.

Credits

Innocean Worldwide Europe
Chief Creative Officer
Gabriel Mattar

Chief Operating Officer
Jonathan Hill

Executive Creative Director
Ricardo Wolff

Creative Directors
José Filipe Gomes
Pedro Lourenço

Senior Art Director
Bianca Heusch
Ailton Henriques 

Senior Copywriter
Andy King

Junior Copywriter
Javier Granados

Junior Art Director
Leon Celay

Art Director
Meri Giorgobiani

Copywriter
Manuela Rondón

Associate Creative Director
Anna Berlin

Senior Designer
Julia Sachse

Business Director
Alessia Bellini

Account Director
Magda Niechwiej

Account Manager
Min Kyung Park
Maria Dimitrova

Strategy Director
Sophia Goerner
Jörn Ballentin

Strategist
Odile Breffa
Sandra von Schick

Senior Producer
Michael Endres

Art Buyer
Julia Kremer

Credits

Tony Petersen Film / MJZ
Director
Dante Ariola

Director of Photography
Kasper Tuxen

Director of Photography 2nd Unit
Bernd Wondollek

TPF Managing Partner / Executive Producer
Michael Duttenhoeffer

Producer
Natalie Hill
Florian van der Heydt

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Katalyst - Post Production | VFX
Managing Director/ VFX Supervisor
Steffen Röthinger

VFX Supervisor
Christian Bleier

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Company 3 - Post Production | Color
Executive Producer
Ellora Soret

Colourist
Jean-Clément Soret
Matthieu Toullet

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Final Cut - Editorial Company
Editor
Rick Russell

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Photographer
David Daub

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Music/Sound
Hozier
Loft Studios