CAPA VS. WAR

Role: Creative & Art Direction
Agency: Innocean Berlin
Client: Robert Capa Center

↳ It's been 70 years since Capa's camera shot for the last time. Unfortunately, reality hasn't changed much from what he saw through his lenses. In 2023 alone, over 180 armed conflicts were registered, the highest number in five decades. Facing this reality, the Robert Capa Contemporary Photography Center, a brand that has eyes on the present for emerging talents and relevant topics, had to come up with a response. A brand message that would stand out against the saturation of hopeless news.

War has been contemporary for too long

↳ When making an anti-war campaign, you can’t ask for better source material than pictures shot by history's greatest war photographer. Capa’s pictures are timeless masterpieces that pull us into emotion and contemplation. So, all we had to do is combine them with our tagline and let a Pan-European print and out-of-home campaign do the talking.

“Capa’s work served as a touching reminder that peace is not just the absence of war, but the presence of understanding, empathy, and hope.”

Kőrösi Orsolya

CAPA CENTER MANAGING DIRECTOR

Credits

Awards

2024 Clio Awards | 1x Shortlist

Credits

Client
Robert Capa Contemporary Photography Center

Photographer
Robert Capa

Managing Director Capa Center
Kőrösi Orsolya

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Innocean Berlin
Chief Creative Officer
Gabriel Mattar

Executive Creative Director
Ricardo Wolff

Head of Art
Maso Correa Heck

Senior Art Director
Ailton Henriques 👋 

Junior Copywriter
Axel Fonteyne

Junior Art Director
Luis García-Purriños

Head of Capacity Management
Paulina Gonzalez

Junior Capacity Manager
Marcelo Godoy

Motion Designer
Carlos Suárez
Sandro Aleksidze

Innocean European Group Director Media
Jürgen Zienicke

HAVAS Media Network European Coordination Director
Maria Casas

HAVAS Consultant
Piergiorgio Muller

PR Agency
Persuasion Communications Ltd