THE DEMOCRACY DISCOUNT
Role: Creative & Art Direction
Agency: AKQA Berlin
Client: BRLO
↳ To celebrate 10 years of inclusive, norm-breaking beers and initiatives from Berlin brewery BRLO, we turned their anniversary into a political statement. As right-wing populism gained momentum across Germany, silence wasn’t an option. So we built a simple but powerful idea: the fewer votes the far right received, the cheaper the beer became. A reminder that while beer is good, openness is even better.
When Germans open their hearts,
BRLO opens their taps.
“Our 10th anniversary isn’t just a celebration; it’s a call to action. We believe in a Germany that is open, tolerant and diverse, so we aim to mobilise people to stand against hate and exclusion, one beer at a time.”
KATHARINA KURZ
MANAGING DIRECTOR AND CO-FOUNDER, BRLO
Less Hate, More Hops.
Every political campaign
starts on the streets.
↳ Launched on the day of BRLO’s anniversary party, the next morning Berliners woke up to posters, mobile out-of-home and social posts colouring the city to initiate the conversation.
The fewer far-right votes
=
The cheaper the beer
Awards
2025 D&AD | 1x Shortlist
Credits
Client
BRLO
Managing Director & Co-Founder
Katharina Kurz
Head of Marketing
Theresa Hüning
Social Media & Content Manager
Will Wharton
_
AKQA Berlin & Copenhagen
Chief Creative Officer
Peter Lund
Managing Director
Felix Rompis
Executive Creative Director
Kai Heuser
Creative Director
Noé Sato
Associate Creative Director
Simon Magnusson
Ailton Henriques 👋
Motion Designer
Thor Hedegaard
Leo Zitouni
Laure Alnot
Designer
Andrada Has
Strategist
Marco Liebscher
Copywriter
Noam Kästner
Julia Sumpf
Marketing Operations Coordinator
Adam Dalton
Credits
Audio Production Company
DaHouse Audio
Music Producer
Lucas Mayer
Wonder Bettin
Mix and Sound Design
Wonder Bettin
Victor Nogueira
Rodrigo Deltoro
Executive Producer
Cassiano Derenji
_
3D Production Company
Form&Fun
Founder & Design Director
Frederico Felix
Founder & Creative Director
Icaro Diniz
3D Artist
Fernando Matias