ICONS

Role: Concept & Art Direction
Agency: Innocean Berlin
Client: Kia Global

↳ The EV9 is Kia’s most advanced car ever. And it’s here to reshape the way we think about cars, thanks to a range of technologies and smart features that no other vehicle can offer: active LiDAR scanners, level 3 autonomous driving, swivel seats, Vehicle-to-Load (which in layman’s terms means it can power an entire house). For the global launch of this groundbreaking car, we tapped into a world of icons. Can you spot them all? 

Along with the main film “Icons”, we created a series of fun content focused on specific features that make the EV9 special.

“Journey” - Swivel Seats

“Speechless” - Design

“Unlikely” - Vehicle to Load

Awards

2024 Deutscher Werbefilmpreis | 1x Winner
2023 Berlin Commercial | 1x Finalist
2023 Best Ads on TV | 1x Best TV of the Week

Credits

Innocean Berlin
Chief Creative Officer
Gabriel Mattar

Chief Operating Officer
Jonathan Hill

Executive Creative Director
Ricardo Wolff

Creative Directors
José Filipe Gomes
Pedro Lourenço

Senior Art Director
Ailton Henriques 

Senior Copywriter
Andy King

Copywriter
Gustaf Haffling
Javier Granados

Art Director
Mandeep Kumar
Leon Celay

Associate Design Director
Anna Berlin

Account Director
Mark Preston

Account Manager
Jungmoon Kang

Strategy Director
Jörn Ballentin

Head of Production
Fabian Barz

Senior Executive Producer
Michael Endres

Credits

Stink Films
Director
Tino

Director of Photography
Carlos Ritter 

Production Designer
Seba Serra

Executive Producer
Isabel Kast

Producer
Marc Haferbusch

Production Coordinator
Chiara Walde

Editor
Victor Cohen

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Katalyst - Post Production | VFX
Managing Director/ VFX Director
Steffen Röthinger

Spellwork - Post Production | VFX
Managing Director/ VFX Director
Sermed Darah

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Mograde - Post Production | Color
Colourist
Benedikt Hugendubel

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Music
Massive Music Berlin

Sound Design
Studio Funk