MUSTANG MACH 1

Role: Concept & Art Direction
Agency: BBDO Germany
Client: Ford

↳ The MY21 Mustang Mach 1 celebrates the iconic heritage of the original Mach 1, first introduced in 1969. Much like the original, the new Mach 1 heroes the enhancement of all functional systems - specifically performance, but also design.

This car was built to be the boldest Mustang ever, and we needed a visual campaign that could match its power. The briefing was simple: The Mach 1 might be too powerful or too fast for some, but that's fine; it isn't for most people. We brought the concept "Built Bold" to life with the help of the photographer/director duo He&Me and the director of photography Julian Robinet, in the middle of a cold Berlinese week. The campaign stood out for its iconic visuals and powerful message.

Credits

CCO
Till Diestel

Creative Managing Director
Kristoffer Heilemann

Creative Directors
Claudia Janus
Jörg Tavidde
Anno Thenenbach

Senior Art Director
Ailton Henriques 👋

Senior Art Director Digital
Rosario Brancato

Senior Copywriter
Dominique Becker
Tobias Hecking

Copywriter
Henrik van Laak

Client Service Director
Simon Stitzl

Account Director
Vera Vanselow

Account Executive
Paula Sandkaulen

Planning Director
Benjamin Pleissner

Senior Brand Planner
Faz Ahmed

Credits

Photographers/Directors
He&Me

Director of Photography
Julian Robinet

Production Company
AprilMay

Post Production Company
Harvest Digital Agriculture
Craftwork

Creative Retoucher
Holger Egbers

CraftWork
Chief Production Officer
Steffen Gentis

Senior Producer
Anuschka Wallee

Executive Editor
Juhn Kim

Colorist
Niklas Lemburg