Keys of Hope - Ailton Henriques

KEYS OF HOPE

Role: Art Direction
Agency: BBDO Germany
Client: Caritas

↳ More than 12 million Syrians have fled their country since the war outbreak there some five years ago. Commissioned by the Caritas International charity, this campaign draws attention to the fate of individual refugees. The main visuals in the charity campaign are house keys, shown in the open hands of refugees.

‘Keys of Hope’ presents the plight of individual Syrian refugees in the form of ten emotional videos. One of these people is Nagua Al Sabuni from the Syrian town of Harasta – she fled after tanks had launched an attack on her home town. She says: “I kept the house key because I hope I can return there someday.” Each of the refugees’ dramatic stories was also being circulated on social media in order to attract attention to the campaign platform and consequently to the distressful situation of these people driven from their homeland.

The Stories

↳ The campaign's central platform was the site www.keys-of-hope.org, which contains relevant information and enables users to donate to Caritas for its disaster and emergency aid programs in Syria and neighboring countries. Working alongside locally based partner organizations on the coastal strip and in other towns and cities within Syria, Caritas International provides support and assistance for the victims of violence and urgently needed aid.

The interviews were taken in a hostel for refugees run by the Malteser Hilfsdienst in Hamburg and a refugee camp in Sid close to Serbia and Croatia's border. To protect the refugees, their original names have been changed.

Behind every key is a human being.
Behind every human being, there is a story.

Yara, 45, from Homs

Amal, 29, from Aleppo

Nabil, 31, from Aleppo

Nagua, 45, from Harasta

Yussuf, 33, from Homs

Ola, 24, from Homs

Bacel, 24, from Homs

Mahmud, 39, from Damaskus

Amir, 18, from Damaskus

Awards

Credits

CCO
Wolfgang Schneider
Darren Richardson

ECD
Kristoffer Heilemann

Creative Director
Andy Wyeth
Konstanze Bruhns
Marie-Therès Schwingeler

Art Director
Kirsten Dey-Kanani
Ailton Henriques 👋
Fabian Haumann

Account Team
Verena Schödel
Benjamin Kraus
Marvin Ruthmann
Janette Woelwer
Anouk Huisman

Photographer
Bradley Secker

Typographer
Tobias Saul

Print Production
Bernhard Burg
Dörte Reingen-Krombusch

Media
OMD Germany

PR Agency
Ketchum Pleon Düsseldorf

Live Marketing
BBDO Live

Credits

Director
Charlie Crane

Director of Photography
John Barr

Production Company
Cobblestone
CraftWork

Post Production
CraftWork

Craftwork
Chief Production Officer
Steffen Gentis

Agency Producer
Alexander Link

Executive Producer
Michael Koch

Editors
Claude Keller
Juhn Kim
Jason May
Lina Montag
Samir Saad
Lukas Schmücker
Kai Thorarensen
Anna Wegiel

Production Assistants
Sarah Asic
Sabrina Niehuis

Sound
TRO GmbH Music Services