ANDROID
X PROVINZ
Role: Creative Lead
Agency: AKQA Berlin
Client: Google / Android
↳ In a culture ruled by algorithms, repetition is the norm.
This German social-first campaign celebrates doing things differently. Titled "Tanz aus der Reihe“, a German saying for stepping out of line and going against the crowd. The idea was a natural fit for Provinz, a band that embodies this mindset. Using their current hit song (with over 68M streams on Spotify) as the emotional backbone, we created multiple visual worlds that reflect different ways of breaking patterns. Powered by Android, each world shows how Provinz uses technology to express themselves on their own terms.
Tanz aus der Reihe
↳ the verb phrase aus der Reihe tanzen translates to English idiomatic expressions. It means to act unconventionally, break rules, or disregard social conformity. The most accurate equivalents are "to step out of line", "to break ranks", or "to march to a different tune".
Credits
Google Germany / Android
Senior Director B2C Marketing DACH
Dr. Anne-Katrin Huebel
Head of Culture Marketing
Janosch Eink
Marketing Manager
Darlin Wahl
Creative Director
Constanze Bilogan
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AKQA Berlin
Managing Director
Felix Rompis
Executive Creative Director
Kai Heuser
Associate Creative Director
Fabiot von Falkenhayn
Ailton Henriques 👋
Senior Copywriter
Clara von Heintze
Senior Art Director
Marc Garreta
Junior Art Director
Luka Truhlar
Senior Designer
Sonya Bogdanova
Designer
Sarah Morel
UI/UX Intern
Kevin Moini
Client Service Director
Meg Minuskin
Strategy Director
Anna Rabe
Project Manager
Julia Saumande
Tanja Warzecha
Producer
Allison Lang
Zoe Deurloo-Maka
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Circus Berlin + Scholz & Friends
- Talent Management
Founder of Circus/ Head of Strategy
Jonathan Faerber
Founder of Circus/ Strategy Director
Julian Schmitz
Director of Music & Audio
Julian Krohn
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MFG - Media Agency
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Photographer
Alex De Mora
1st Photo Assistant
Mario Broz
Digi Operator
Martin Koniar
Photo Retoucher
Kushtrim Kunushevci
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Provinz Band
Leon Sennewald
Vincent Waizenegger
Robin Schmid
Moritz Bösing
Stephan Mattner (Management)
Credits
Akkurat Studios
Director
India Harris
Director of Photography
Konrad Losch
Executive Producer
Julian Holland
Producer
Anastasia Konovalova
Production Assistant
Tess Bahne
Head of Post Production
Vera Mayskaya
Lead Editor
Benedikt Strick (SEC Studio)
2nd Editor
Luk Müller (SEC Studio)
Production Designer
Pertti Hagelstein
Choreographer
Franka Marlene Foth
Stylist (Provinz Band)
Marvin Lobodda
Styling Assistant
Gianluca Biscotti
Sketch Artist
Andrew-Jack Francis Cox
Storyboard Artist
Tomeu Pinya
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Ambassadors Berlin - Post Production | VFX
Managing Director/ VFX Supervisor
Steffen Röthinger
VFX Supervisor
Christian Bleier
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Harbor Picture - Post Production | Colour
Head of Colour
Charlie Morris
Senior Colourist
Alex Gregory
Karol Cybulski
Producer
Sarah Banks
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Final Cut - Editorial Company
Editor
Rick Russell
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Chelsy - Service Production
Service Producer
Klaus Forsthuber
Production Manager
Vinh Tran
1st AD
Alban Bekic
2nd AD
Marco Rubiero
Cast Coordinator
Sara Martinez Hämmerle
1st AC
Rafael Skurka
DIT
Marek Skurka
B-Unit Operator
Alex Weber
Gaffer
Rost Vasyliev
Best Boy
Raul Tskrialashvili
Projector Technician
Mato Tichy
LED Technician
Rudolf Turňa
Key Grip
Milan Meszaros
Best Boy Grip
Rasto Slezak
Techno Crane
Dobrica Uglješić
Jan Novak
Gyro Head
Peter Gregorčič
Sound Engineer
Stano Kollar
Stylist
Paulina Mrvova
Make Up & Hair
Mischel Warenits
Art Director
Alexandros Girginer
Construction Manager
Pavlina Bercikova
Brano Mihalik
SFX Coordinator
Dusan Prvy