ufo

Role
Design


Agency
MacLaren McCann Vancouver


Client
H.R. MacMillan Space Centre

Awards:
2014 Applied Arts Advertising Annual - 2x Winner
2014 Bessies
2014 Marketing Awards

Role
Design


Agency
MacLaren McCann Vancouver


Client
H.R. MacMillan Space Centre

Awards:
2014 Applied Arts Advertising Annual - 2x Winner
2014 Bessies
2014 Marketing Awards



In 2013, Vancouver reported a record number of UFO sightings. But they seemed to forget about the one UFO that’s been under their nose since 1968. To change that, we relaunched the Vancouver Planetarium. Literally.

We executed an integrated campaign that revolved around an RC drone, outfitted to look like the Vancouver Planetarium. The drone made flights around traffic and weather cameras and outside of public events, including a Vancouver Canadians baseball game. Videos populated the web and, in the end, we tallied over 2 million hits on YouTube. Media took notice not just in Vancouver, but internationally. Even the biggest daily news source in Hong Kong, Apple Daily, featured the bizarre UFO sighting from Vancouver.

By the end of the campaign, the Planetarium had transformed from an outdated tourist attraction to a state-of-the-art facility attracting universal interest. Just in time for its reopening.

In 2013, Vancouver reported a record number of UFO sightings. But they seemed to forget about the one UFO that’s been under their nose since 1968. To change that, we relaunched the Vancouver Planetarium. Literally.

We executed an integrated campaign that revolved around an RC drone, outfitted to look like the Vancouver Planetarium. The drone made flights around traffic and weather cameras and outside of public events, including a Vancouver Canadians baseball game. Videos populated the web and, in the end, we tallied over 2 million hits on YouTube. Media took notice not just in Vancouver, but internationally. Even the biggest daily news source in Hong Kong, Apple Daily, featured the bizarre UFO sighting from Vancouver.

By the end of the campaign, the Planetarium had transformed from an outdated tourist attraction to a state-of-the-art facility attracting universal interest. Just in time for its reopening..

In 2013, Vancouver reported a record number of UFO sightings. But they seemed to forget about the one UFO that’s been under their nose since 1968. To change that, we relaunched the Vancouver Planetarium. Literally.

We executed an integrated campaign that revolved around an RC drone, outfitted to look like the Vancouver Planetarium. The drone made flights around traffic and weather cameras and outside of public events, including a Vancouver Canadians baseball game. Videos populated the web and, in the end, we tallied over 2 million hits on YouTube. Media took notice not just in Vancouver, but internationally. Even the biggest daily news source in Hong Kong, Apple Daily, featured the bizarre UFO sighting from Vancouver.

By the end of the campaign, the Planetarium had transformed from an outdated tourist attraction to a state-of-the-art facility attracting universal interest. Just in time for its reopening..

In 2013, Vancouver reported a record number of UFO sightings. But they seemed to forget about the one UFO that’s been under their nose since 1968. To change that, we relaunched the Vancouver Planetarium. Literally.

We executed an integrated campaign that revolved around an RC drone, outfitted to look like the Vancouver Planetarium. The drone made flights around traffic and weather cameras and outside of public events, including a Vancouver Canadians baseball game. Videos populated the web and, in the end, we tallied over 2 million hits on YouTube. Media took notice not just in Vancouver, but internationally. Even the biggest daily news source in Hong Kong, Apple Daily, featured the bizarre UFO sighting from Vancouver.

By the end of the campaign, the Planetarium had transformed from an outdated tourist attraction to a state-of-the-art facility attracting universal interest. Just in time for its reopening..

The TV Spot

The TV Spot

The TV Spot

(This spot was released to media outlets to reveal we were behind the UFO hoax)

(This spot was released to media outlets to reveal we were behind the UFO hoax)

(This spot was released to media outlets to reveal we were behind the UFO hoax)

(This spot was released to media outlets to reveal we were behind the UFO hoax)

Credits

Credits

Credits

Creative Director
Hagan Ainsworth

Designers
Ailton Henriques ????
Craig Fleisch

Creative Director
Hagan Ainsworth

Associate Creative Director
Chris Moore

Designers
Ailton Henriques ????
Craig Fleisch

Creative Director
Hagan Ainsworth

Designers
Ailton Henriques ????
Craig Fleisch

Associate Creative Director
Chris Moore

Copywriter
Greg Kieltyka

Copywriter
Greg Kieltyka

Associate Creative Director
Chris Moore

Copywriter
Greg Kieltyka