PORNHUB POSTERS

Role: Concept, Art Direction
Agency: Pitch
Client: Pornhub

↳ When you need sex, you see it everywhere. That's the idea behind the out-of-home strategy that we proposed to PornHub. By displaying our message at hectic locations, we would be generating curiosity. Although we would be talking dirty, all those who speak our language would understand the clean and graceful communication style.

In restrooms, we would put an incisive call-to-action, completing the original message: "the bathroom next to you could be a place for you to enjoy and visit PornHub, right now." Of course, these posters would be childproof, visible only to those who are higher than 5'3 feet—a detail that makes all the difference, especially when we are talking about adult entertainment advertising.

Credits

Art Director
Ailton Henriques 👋 

Copywriter
Alexandre Oliveira

Illustrator/3D
Pablo Alfieri - Plenty