pornhub_02

Role
Concept, Art Direction


Agency
Freelancer/Pitch


Client
PornHub

Role: Art Direction, Video Production
Agency: BBDO Germany
Client: Caritas International

Awards:
2017 NY Festivals - Finalist
2016 Cannes Lions - Bronze
2016 European Excellence Awards - 3x Winner


Role
Concept, Art Direction


Agency
Freelancer/Pitch


Client
PornHub



When you need sex, you see it everywhere. That's the idea behind the out-of-home strategy that we proposed to PornHub. By placing displays in very busy locations, we would instill and breed curiosity around our message, and, although we would be talking dirty, the communication is meant to be clean and graceful and those who speak our language will surely get it.

In the restroom of these places we would put an incisive call-to-action, completing the original message: "the bathroom just by your side could be a place for you to enjoy and visit PornHub, right now." Of course, these posters would be childproof, visible only to those who are higher than 5'3 feet. A detail that makes all the difference, especially when we are talking about adult entertainment advertising.

When you need sex, you see it everywhere. That's the idea behind the out-of-home strategy that we proposed to PornHub. By placing displays in very busy locations, we would instill and breed curiosity around our message, and, although we would be talking dirty, the communication is meant to be clean and graceful and those who speak our language will surely get it.

In the restroom of these places we would put an incisive call-to-action, completing the original message: "the bathroom just by your side could be a place for you to enjoy and visit PornHub, right now." Of course, these posters would be childproof, visible only to those who are higher than 5'3 feet. A detail that makes all the difference, especially when we are talking about adult entertainment advertising.

Poster_01
Poster_02
Poster_03
chave
banana
cactus
fruta
banana
umbrella
chavedonut
fruits
hand
cactus

Credits

Credits

Art Director
Ailton Henriques ????

Copywriter
Alexandre Oliveira

Illustrator/3D
Pablo Alfieri - Plenty

Art Director
Ailton Henriques ????

Copywriter
Alexandre Oliveira

Illustrator/3D
Pablo Alfieri - Plenty