koh

Role
Art Direction, Video Production


Agency
BBDO Germany


Client
Caritas International

Awards:
2017 NY Festivals - Finalist
2017 Effie Germany - Finalist
2016 Cannes Lions - Bronze

2016 European Excellence Awards - 3x Winner

Role
Art Direction, Video Production


Agency
BBDO Germany


Client
Caritas International

Awards:
2017 NY Festivals - Finalist
2016 Cannes Lions - Bronze

2016 European Excellence Awards - 3x Winner

Role
Art Direction, Video Production


Agency
BBDO Germany


Client
Caritas International

Awards:
2017 NY Festivals - Finalist
2016 Cannes Lions - Bronze

2016 European Excellence Awards - 3x Winner

Role
Art Direction, Video Production


Agency
BBDO Germany


Client
Caritas International

Awards:
2017 NY Festivals - Finalist
2016 Cannes Lions - Bronze

2016 European Excellence Awards - 3x Winner



Role
Art Direction, Video Production


Agency
BBDO Germany


Client
Caritas International

Awards:
2017 NY Festivals - Finalist
2016 Cannes Lions - Bronze

2016 European Excellence Awards - 3x Winner



More than 12 million Syrians have fled their country since the outbreak of the war there some five years ago. Commissioned by the Caritas International charity, this campaign draws attention to the fate of individual refugees. The main visuals in the charity campaign are house keys, shown in the open hands of refugees.

‘Keys of Hope’ presents the plight of individual Syrian refugees in the form of ten emotional videos. One of these people is Nagua Al Sabuni from the Syrian town of Harasta – she fled after tanks had launched an attack on her home town. She says: “I kept the house key because I hope I can return there someday.” Each of the refugees’ dramatic stories was also being circulated on social media in order to attract attention to the campaign platform and consequently to the distressful situation of these people driven from their homeland.

More than 12 million Syrians have fled their country since the outbreak of the war there some five years ago. Commissioned by the Caritas International charity, this campaign draws attention to the fate of individual refugees. The main visuals in the charity campaign are house keys, shown in the open hands of refugees.

‘Keys of Hope’ presents the plight of individual Syrian refugees in the form of ten emotional videos. One of these people is Nagua Al Sabuni from the Syrian town of Harasta – she fled after tanks had launched an attack on her home town. She says: “I kept the house key because I hope I can return there someday.” Each of the refugees’ dramatic stories was also being circulated on social media in order to attract attention to the campaign platform and consequently to the distressful situation of these people driven from their homeland.

More than 12 million Syrians have fled their country since the outbreak of the war there some five years ago. Commissioned by the Caritas International charity, this campaign draws attention to the fate of individual refugees. The main visuals in the charity campaign are house keys, shown in the open hands of refugees.

‘Keys of Hope’ presents the plight of individual Syrian refugees in the form of ten emotional videos. One of these people is Nagua Al Sabuni from the Syrian town of Harasta – she fled after tanks had launched an attack on her home town. She says: “I kept the house key because I hope I can return there someday.” Each of the refugees’ dramatic stories was also being circulated on social media in order to attract attention to the campaign platform and consequently to the distressful situation of these people driven from their homeland.

More than 12 million Syrians have fled their country since the outbreak of the war there some five years ago. Commissioned by the Caritas International charity, this campaign draws attention to the fate of individual refugees. The main visuals in the charity campaign are house keys, shown in the open hands of refugees.

‘Keys of Hope’ presents the plight of individual Syrian refugees in the form of ten emotional videos. One of these people is Nagua Al Sabuni from the Syrian town of Harasta – she fled after tanks had launched an attack on her home town. She says: “I kept the house key because I hope I can return there someday.” Each of the refugees’ dramatic stories was also being circulated on social media in order to attract attention to the campaign platform and consequently to the distressful situation of these people driven from their homeland.

More than 12 million Syrians have fled their country since the outbreak of the war there some five years ago. Commissioned by the Caritas International charity, this campaign draws attention to the fate of individual refugees. The main visuals in the charity campaign are house keys, shown in the open hands of refugees.

‘Keys of Hope’ presents the plight of individual Syrian refugees in the form of ten emotional videos. One of these people is Nagua Al Sabuni from the Syrian town of Harasta – she fled after tanks had launched an attack on her home town. She says: “I kept the house key because I hope I can return there someday.” Each of the refugees’ dramatic stories was also being circulated on social media in order to attract attention to the campaign platform and consequently to the distressful situation of these people driven from their homeland.

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The Stories

The Stories

The central platform of the campaign was the site www.keys-of-hope.org, which contains relevant information and enables users to make a donation to Caritas for its disaster and emergency aid programs in Syria and neighboring countries. Working alongside locally based partner organizations on the coastal strip and in other towns and cities within Syria, Caritas International provides support and assistance for the victims of violence as well as urgently needed aid.

The interviews were taken in a hostel for refugees run by the Malteser Hilfsdienst in Hamburg as well as in a refugee camp in Sid close to the border of Serbia and Croatia. In order to protect the refugees their relatives original names have been changed.

Behind every key is a human being. Behind every human being there is a story.

The central platform of the campaign was the site www.keys-of-hope.org, which contains relevant information and enables users to make a donation to Caritas for its disaster and emergency aid programs in Syria and neighboring countries. Working alongside locally based partner organizations on the coastal strip and in other towns and cities within Syria, Caritas International provides support and assistance for the victims of violence as well as urgently needed aid.

The interviews were taken in a hostel for refugees run by the Malteser Hilfsdienst in Hamburg as well as in a refugee camp in Sid close to the border of Serbia and Croatia. In order to protect the refugees their relatives original names have been changed. Behind every key is a human being.

Behind every human being there is a story.

The central platform of the campaign was the site www.keys-of-hope.org, which contains relevant information and enables users to make a donation to Caritas for its disaster and emergency aid programs in Syria and neighboring countries. Working alongside locally based partner organizations on the coastal strip and in other towns and cities within Syria, Caritas International provides support and assistance for the victims of violence as well as urgently needed aid.

The interviews were taken in a hostel for refugees run by the Malteser Hilfsdienst in Hamburg as well as in a refugee camp in Sid close to the border of Serbia and Croatia. In order to protect the refugees their relatives original names have been changed. Behind every key is a human being.

Behind every human being there is a story.

The central platform of the campaign was the site www.keys-of-hope.org, which contains relevant information and enables users to make a donation to Caritas for its disaster and emergency aid programs in Syria and neighboring countries. Working alongside locally based partner organizations on the coastal strip and in other towns and cities within Syria, Caritas International provides support and assistance for the victims of violence as well as urgently needed aid.

The interviews were taken in a hostel for refugees run by the Malteser Hilfsdienst in Hamburg as well as in a refugee camp in Sid close to the border of Serbia and Croatia. In order to protect the refugees their relatives original names have been changed. Behind every key is a human being.

Behind every human being there is a story.

The central platform of the campaign was the site www.keys-of-hope.org, which contains relevant information and enables users to make a donation to Caritas for its disaster and emergency aid programs in Syria and neighboring countries. Working alongside locally based partner organizations on the coastal strip and in other towns and cities within Syria, Caritas International provides support and assistance for the victims of violence as well as urgently needed aid.

The interviews were taken in a hostel for refugees run by the Malteser Hilfsdienst in Hamburg as well as in a refugee camp in Sid close to the border of Serbia and Croatia. In order to protect the refugees their relatives original names have been changed. Behind every key is a human being.

Behind every human being there is a story.

Yara, 45, from Homs

Amal, 29, from Aleppo

Nabil, 31, from Aleppo

Nagua, 45, from Harasta

Yussuf, 33, from Homs

Ola, 24, from Homs

Bacel, 24, from Homs

Mahmud, 39, from Damaskus

Amir, 18, from Damaskus

Credits

Credits

Credits

CCO 
Wolfgang Schneider,
Darren Richardson


ECD 
Kristoffer Heilemann


Creative Directors
Marie-Therès Schwingeler
Andy Wyeth
Konstanze Bruhns


Art Directors
Kirsten Dey-Kanani
Ailton Henriques ????
Fabian Haumann


Account Team
Verena Schödel
Benjamin Kraus
Marvin Ruthmann
Janette Woelwer
Anouk Huisman

CCO 
Wolfgang Schneider,
Darren Richardson


ECD 
Kristoffer Heilemann


Creative Directors
Marie-Therès Schwingeler
Andy Wyeth
Konstanze Bruhns


Art Directors
Kirsten Dey-Kanani
Ailton Henriques ????
Fabian Haumann


Account Team
Verena Schödel
Benjamin Kraus
Marvin Ruthmann
Janette Woelwer
Anouk Huisman

CCO 
Wolfgang Schneider,
Darren Richardson


ECD 
Kristoffer Heilemann


Creative Directors
Marie-Therès Schwingeler
Andy Wyeth
Konstanze Bruhns


Art Directors
Kirsten Dey-Kanani
Ailton Henriques ????
Fabian Haumann


Account Team
Verena Schödel
Benjamin Kraus
Marvin Ruthmann
Janette Woelwer
Anouk Huisman

Typographer
Tobias Saul BBDO

Print Production

Bernhard Burg
Dörte Reingen-Krombusch
Production Company
Cobblestone
CraftWork

Post Production
CraftWork


Sound
TRO GmbH Music Services


Media
OMD Germany


PR Agency
Ketchum Pleon Düsseldorf


Live Marketing
BBDO Live

Typographer
Tobias Saul BBDO

Print Production

Bernhard Burg
Dörte Reingen-Krombusch
Production Company
Cobblestone
CraftWork

Post Production
CraftWork


Sound
TRO GmbH Music Services


Media
OMD Germany


PR Agency
Ketchum Pleon Düsseldorf


Live Marketing
BBDO Live

Typographer
Tobias Saul BBDO

Print Production

Bernhard Burg
Dörte Reingen-Krombusch
Production Company
Cobblestone
CraftWork

Post Production
CraftWork


Sound
TRO GmbH Music Services


Media
OMD Germany


PR Agency
Ketchum Pleon Düsseldorf


Live Marketing
BBDO Live