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Role
Concept, Art Direction, Video Production


Agency
BBDO Germany


Client
PETA

Awards:
2017 NY Festivals - Finalist

Role
Concept, Art Direction, Video Production


Agency
BBDO Germany


Client
PETA

Awards:
2017 NY Festivals - Finalist




Role
Concept, Art Direction, Video Production


Agency
BBDO Germany


Client
PETA

Awards:
2017 NY Festivals - Finalist




Challenge: Come up with an idea that made a big impact without any spend and works tactically during the Fashion Weeks season in order to drive awareness for the “how to dress vegan” platform from Peta.

Idea: Be where the fashionistas are looking for the latest trends and fashion inspirations - Pinterest. Using the expandable pin feature of Pinterest’s feed, we exposed what the fashion industry hides from the world. When expanded reveals the bloody truth behind fashion and encourages us to wear cruelty free vegan alternatives instead.

Results: More than 400k people impacted direct at the fashion community during every event of fashion (Berlin, New York, London and Paris). Pins growing by hundreds and more people learning about the vegan fashion trends.

Challenge: Come up with an idea that made a big impact without any spend and works tactically during the Fashion Weeks season in order to drive awareness for the “how to dress vegan” platform from Peta.

Idea: Be where the fashionistas are looking for the latest trends and fashion inspirations - Pinterest. Using the expandable pin feature of Pinterest’s feed, we exposed what the fashion industry hides from the world. When expanded reveals the bloody truth behind fashion and encourages us to wear cruelty free vegan alternatives instead.

Results: More than 400k people impacted direct at the fashion community during every event of fashion (Berlin, New York, London and Paris). Pins growing by hundreds and more people learning about the vegan fashion trends.

Challenge: Come up with an idea that made a big impact without any spend and works tactically during the Fashion Weeks season in order to drive awareness for the “how to dress vegan” platform from Peta.

Idea: Be where the fashionistas are looking for the latest trends and fashion inspirations - Pinterest. Using the expandable pin feature of Pinterest’s feed, we exposed what the fashion industry hides from the world. When expanded reveals the bloody truth behind fashion and encourages us to wear cruelty free vegan alternatives instead.

Results: More than 400k people impacted direct at the fashion community during every event of fashion (Berlin, New York, London and Paris). Pins growing by hundreds and more people learning about the vegan fashion trends.

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Credits

Credits

Credits

CCO 
Wolfgang Schneider,
Darren Richardson

ECD 
Kristoffer Heilemann

Creative Managing Director:
Kristoffer Heilemann


Creative Director
Fabiano Oliveira


Art Directors
Thiago Di Gregorio
Ailton Henriques ????


CCO 
Wolfgang Schneider,
Darren Richardson

ECD 
Kristoffer Heilemann

Creative Managing Director:
Kristoffer Heilemann


Creative Director
Fabiano Oliveira


Art Directors
Thiago Di Gregorio
Ailton Henriques ????

CCO 
Wolfgang Schneider,
Darren Richardson

ECD 
Kristoffer Heilemann

Creative Managing Director:
Kristoffer Heilemann


Creative Director
Fabiano Oliveira


Art Directors
Thiago Di Gregorio
Ailton Henriques ????

Copywriters:
Sebastian Steller
Siddharta Guha

Illustrator:
Jil-Marie Lang

Production Company / Type:
Le Cube

Retoucher:
Stefanni Pimenta

Account Director:
Carsten Will

Copywriters:
Sebastian Steller
Siddharta Guha

Illustrator:
Jil-Marie Lang

Production Company / Type:
Le Cube

Retoucher:
Stefanni Pimenta

Account Director:
Carsten Will

Copywriters:
Sebastian Steller
Siddharta Guha

Illustrator:
Jil-Marie Lang

Production Company / Type:
Le Cube

Retoucher:
Stefanni Pimenta

Account Director:
Carsten Will

Copywriters:
Sebastian Steller
Siddharta Guha

Illustrator:
Jil-Marie Lang

Production Company / Type:
Le Cube

Retoucher:
Stefanni Pimenta

Account Director:
Carsten Will